This data-driven approach empowers you to optimize your campaigns for maximum impact King Johnnie Online Casino and return on investment. When creating content, ensure that you prioritize quality over quantity. Every post on your page should offer something useful, informative, or entertaining to your audience. You can share content that educates your audience, industry insights, and useful information. In addition to having a business Instagram account, you also need admin access to the Facebook business page you want to connect to the Instagram account.

  • Research tells us that business owners want to better operate across Facebook’s apps, but are busy running their businesses.
  • One way to engage is through sharing meaningful and relevant content that educates people who are wanting to learn more about your business.
  • Remember to keep up with the analytics that Facebook makes available to you.
  • While there are many active Facebook users, there are also other platforms they may also be active on.
  • This statistic underscores the critical importance of maintaining a strong social media presence for your brand’s success in today’s digital marketplace.
  • As a general rule of thumb, every Facebook user—whether they have a personal profile or a business page—had to first sign up by creating a personal account.

The image delivers a unique value proposition, and the design conveys its brand’s personality. Finally, the ideal size of Facebook profile photos is 180 x 180 pixels. After you’ve filled out the details, click on Next to get to the next step of your page setup. Optionally, you can skip this step for now and add those details later.

Your call to action will be dictated by your type of business and what’s most important to your brand and customers. However, it’s advisable to create a new account especially if you want to keep your business and personal profile separate. Facebook’s business page, originally known as Fan Pages, was launched in 2007. Initially, it was designed to allow businesses, celebrities, and organizations to establish a presence on the platform distinct from personal profiles.

You can also use additional ecommerce tools, such as Facebook Ads and Facebook Shop, to promote and sell your products through Facebook. Sign up for our monthly newsletter for the latest updates, insights, marketing trends and articles from Facebook. If you’re already using the Pages Manager app on mobile, you’ll automatically see the option to opt in to Business Suite. If you aren’t currently using Pages Manager app, you can visit the iOS or Android app stores to download the Facebook Business Suite app. You should ask questions and encourage discussions with your followers. Asking questions creates opportunities to interact with them and know how best you can serve them.

Think of your Facebook page as an online presence that connects your brand with current and potential customers. You can post text, create Stories and Reels, add photos, share links, conduct polls, or go Live if you dare. When you use Facebook, you may not always be logged in as your page.

How to set up a Facebook Business page + growth tips

Because of the transient nature of Facebook’s content, it’s important to post your messages at the ideal time. Scheduling posts to go out when your most likely buyers are on FB can make a big difference on Likes and shares. Facebook is still one of the most popular social media platforms out there, with over 9 million Aussies scrolling their feeds daily. It has the potential to be an incredibly powerful promotional channel for your business.

To get started, you can use your business logo as the profile picture and an image of some of your products or your brick-and-mortar location as your cover photo. Before uploading any photos, consult the recommended image sizes to avoid unpleasant distortion of your logo or other images. But most people don’t want to use their personal Facebook page for business. With a Facebook Business page, you can promote your store and increase your sales by getting your posts in front of a global audience. Use this information you gathered to develop detailed profiles of your buyer persona.

Free Business Tools

Don’t worry — the information from your personal account will not be publicly visible on your business page. Brands use a Facebook Business Page to run Facebook ads, open a Facebook shop, create a Facebook Group, and more. Learn how to set up, manage, and improve your Facebook Business Page to reach more customers online, with new tips for 2025. If you are running a business at least in part through Facebook, you’ll likely need a business manager account.

What’s the difference between a personal profile and a Business page?

If you already have a personal page and are logged in on a desktop, look at the left hand side and click on the “Pages” option. Then, add any required information like your page name, category and bio. Creating a business page on Facebook only involves a few simple steps, and it’s free. From creating the page, to adding additional information, to enhancing the page, these steps make this process simple. Facebook is a global social network that connects people with friends, family, communities and brands.

They suggested approaching your page as a community hub, embracing Facebook Groups, trying hyper-local targeting, and going live. Social listening — monitoring social channels for mentions of your brand and competitors — is how you gain insights about your customers. Try out these 24 Facebook post ideas if you’re not sure where to start. If you’re struggling with copy, use our free AI caption generator (which, BTW, we used to create the caption in the screenshot above). To start growing your following, click the Invite Friends button to suggest your Facebook friends connect with your new page.